Europe Readiness Assessment
A two-to-three-week check of whether your company is ready to sell in Europe.
- Financial and operational capacity
- CETA benefits that apply to you
- Top 2–3 target countries, ranked
- Go / not yet / no-go recommendation
Canada → European Union market entry
Thinking about Europe? CanEU make it pay?
We help Canadian businesses decide whether, where and how to expand into the European Union, then turn that decision into a funded, managed plan. Feasibility studies, bankable financial models and hands-on support on both sides of the Atlantic.
CPACMCPMP20+ years financial modelling
Why Europe, why now
The door to Europe is open wider than most Canadian companies realize
CETA, the Canada–EU trade agreement, already gives Canadian companies preferential access to one of the world's largest markets. In 2026 Canada and the EU also launched talks on a closer partnership, including a possible associate membership for Canada.
98%
of Canadian exports to the EU face no tariffs under CETA.
Global Affairs Canada450M+
consumers across a single market of EU member states.
EU single market1 in 5
Canadian business owners surveyed were familiar with CETA and its benefits.
RBC survey, 2025The rules, standards and buyers differ from country to country, and the most common reason expansions fail is choosing the wrong first market or the wrong entry model. That is the decision we help you get right.
Services
From the first question to a running European operation
Start with a fixed-price assessment, or bring us in at any stage.
Market Entry Feasibility Study
A full study of one target market, built around a financial model your board, bank or investors can rely on.
- Market size and competitor scan
- Regulation: CE marking, VAT, GDPR, labelling
- Entry options: export, distributor, subsidiary, partnership
- Investment, break-even, NPV/IRR and scenarios
Business Case & Funding Support
Turn the study into a plan that unlocks money.
- Bank- and investor-ready business plans
- Export funding applications, such as CanExport
- Board presentations
Expansion Project Management
A PMP-led roadmap with budget, milestones and one point of contact.
- Entry roadmap and timeline
- Coordination of lawyers, tax advisors and recruiters
- Progress reporting against plan
On-the-Ground Support
Our network of European specialists opens doors where you need them.
- Distributor and partner search
- Introductions and meeting programs
- Site visits and local due diligence
Financial Setup & Advisory
Keep the European business on track after launch.
- Accounting and reporting setup
- Budgets, forecasts and performance tracking
- Part-time CFO support for the EU operation
Also available in reverse for European companies entering Canada. Legal, local tax filing and immigration work are handled by vetted specialists we coordinate on your behalf.
How we work
Decide with numbers, then execute with a plan
Assess
We review your business, products and goals and shortlist the European markets that fit.
Model
We build the market study and financial model for your best option, with scenarios and risks.
Decide
You get a clear recommendation, a budget and, where it applies, a funding application.
Execute
We manage the rollout with our European network and your specialists, and report against the plan.
Funding
Government programs can share the cost of your expansion
Canada's CanExport SMEs program co-funds export market development, and market research and feasibility work by consultants is among the eligible expense categories. We help you check eligibility and prepare the application.
- Program
- CanExport SMEs (Trade Commissioner Service)
- Cost share
- Up to 50% of eligible expenses
- Contribution
- CAD 10,000 – 50,000 per project
- Fits
- Market research, feasibility studies, key-contact search, B2B meetings
2026–27 terms. Funding is competitive, intake windows apply and approval is not guaranteed. Always confirm current terms with the Trade Commissioner Service.
Team
Finance-led advice, backed by specialists in Europe
Matthew Dinian, CPA, CMC, PMP
Twenty years in financial planning and analysis, building financial models for major energy and utility infrastructure projects in Ontario. A Chartered Professional Accountant, Certified Management Consultant and Project Management Professional, he leads feasibility studies, financial models and expansion projects.
The right specialist in each market
For each expansion we bring in vetted local professionals in your target country: corporate lawyers, tax and VAT advisors, accountants, recruiters and distribution partners. You keep one point of contact and one plan, while every local step is handled by someone who knows that market.
FAQ
Common questions
Is CanEU Advisory part of the Government of Canada or the European Union?
No. CanEU Advisory Inc. is a private consulting firm incorporated in Canada. It is not affiliated with or endorsed by the Government of Canada or the European Union.
Can government funding help pay for a market entry study?
Often, yes. Programs such as CanExport SMEs can share part of the cost of export market development, including some consultant work such as market research and feasibility studies. Funding is competitive and has eligibility rules and intake windows, so check the current terms before planning on it.
Which European country should we enter first?
It depends on your product, language, regulation, competition and where your first customers or partners are. The Europe Readiness Assessment ranks two or three candidate countries and explains the trade-offs.
What does associate membership mean for my business?
Its terms are still being negotiated, so nobody can say yet. CETA is already in force and is what matters for most companies today. We track the negotiations and update clients as details become clear.
Do you provide legal or tax filing services in Europe?
No. We coordinate vetted lawyers and tax advisors in each country and manage the work alongside them, so you have one point of contact for the whole expansion.
What size of company do you work with?
Mostly Canadian small and mid-sized businesses that are ready to grow beyond North America but don't have an international expansion team of their own.
Contact
Tell us where you want to sell
Book a free 30-minute call. Bring your product, your target market if you have one, and your questions. We'll tell you honestly whether Europe makes sense now and what the first step should be.
Email us
info@idadvisory.ca